Press & Media Coverage | Reading Is Fundamental x Stauffer’s Simply Animals Partnership

Our partnership with Stauffer’s Simply Animals is making headlines. As they launch a new children’s book that supports Reading Is Fundamental, media outlets are helping amplify the message: every book purchased helps inspire a love of reading and expand access to books for children nationwide.

Browse the coverage below to learn more.

Press Release

March 3, 2026
Snack Time Meets Story Time: Stauffer's Introduces 'Simply Animals' with National Rollout and Literacy Partnership with Reading Is Fundamental
PR Newswire – In celebration of National Reading Month, Stauffer’s Simply Animals announced the national rollout of its refreshed animal cracker brand and revealed a new partnership with Reading Is Fundamental. The collaboration includes the release of a children’s book inspired by one of the brand’s characters, with 20% of proceeds benefiting RIF’s literacy programs and efforts to expand access to books for children nationwide. The announcement highlights how the partnership strengthens both organizations’ commitment to early reading and supporting young learners.

Media Coverage

WWKA-FM — National Reading Month Interview
WWKA-FM (Orlando, FL) | Mar 8, 2026 – 6:47 AM EDT – A morning radio segment highlighted National Reading Month and discussed how reading together helps children build vocabulary, imagination, and confidence as readers.

WPHM-AM — Early Literacy and Reading Habits
WPHM-AM (Port Huron, MI) | Mar 6, 2026 – 8:41 AM EST – During a live interview, the station highlighted the importance of early literacy and how regular reading routines help children build strong learning foundations.

KWFS-AM — Rally to Read Campaign
KWFS-AM (Wichita Falls, TX) | Mar 4, 2026 – 11:34 PM EST – The segment promoted Reading Is Fundamental’s Rally to Read campaign, encouraging families and educators to set reading goals and celebrate National Reading Month.

WURD-AM — Encouraging Daily Reading Routines
WURD-AM (Philadelphia, PA) | Mar 4, 2026 – 3:40 AM EST – A radio interview discussed how simple daily reading routines help children strengthen literacy skills while building a lifelong love of books.

ARC Seattle — National Reading Month Literacy Partnership
KUNS-TV (Seattle, WA) | Mar 3, 2026 – 4:42 PM EST – ARC Seattle highlighted how Reading Is Fundamental is partnering with Stauffer’s Simply Animals during National Reading Month to inspire young readers and expand children’s access to books nationwide.

WURD-AM — National Reading Month Conversation
WURD-AM (Philadelphia, PA) | Mar 3, 2026 – 11:34 AM EST – The station highlighted the importance of reading together as a family and the positive impact it has on children’s language development and learning.

ARC Seattle — Supporting Early Literacy Through Reading at Home
KUNS-TV (Seattle, WA) | Mar 3, 2026 – 10:42 AM EST – During a morning segment, ARC Seattle discussed the importance of building reading routines at home and highlighted the literacy partnership between Reading Is Fundamental and Stauffer’s Simply Animals.

WBOK-AM — Building Strong Literacy Foundations
WBOK-AM (New Orleans, LA) | Mar 3, 2026 – 8:45 AM EST – During a live radio interview, the discussion focused on how early reading experiences help children develop stronger literacy skills and confidence in the classroom.

WBOK-AM — Encouraging Children to Love Reading
WBOK-AM (New Orleans, LA) | Mar 3, 2026 – 8:38 AM EST – A second segment highlighted the importance of making reading part of daily routines and giving children regular access to books at home.

KTLA 5 Morning News — Read Across America Day Celebration
KTLA (Los Angeles, CA) | Mar 2, 2026 – 11:16 AM EST – Broadcasting from the Amelia Earhart Regional Library, KTLA celebrated Read Across America Day and highlighted efforts by Reading Is Fundamental to inspire children to read and expand access to books.

KTLA 5 Morning News — “National Read Across America Day Highlights Early Reading Celebration”
KTLA (Los Angeles, CA) | Mar 2, 2026 – 9:47 AM EST – KTLA spotlighted Read Across America Day, emphasizing how families and communities can help children develop strong reading habits through shared reading time.

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